Thursday, June 18, 2015

Chelsea fans least passionate

Chelsea have the least passionate fans of all Premier League clubs on Twitter, new study shows



Least vocal on Twitter: A new study has found Chelsea fans display their passion for the club the least on social media

Chelsea have the least passionate fans of all Premier League clubs on Twitter, according to new research.

The Premier League champions, who currently have 5.72 million Twitter followers, were found to have the lowest proportion of vocal fans on the social media site in a study carried out by Shine Communications.

The agency looked at how many followers each of the teams in the top-flight last season had, plus the number of mentions and posts published by supporters about their respective clubs on Twitter.

They then calculated how "passionate" fans of each side were - with the results leaving Chelsea bottom with the lowest number of Twitter noise per supporter.

The Blues achieved a score of 0.12 while their London rivals, Arsenal, found themselves in 17th place with a score of 0.15.

West Ham, meanwhile, scored better than Chelsea and the Gunners as the east Londoners were found to have the ninth most passionate fans on Twitter with a score of 0.26.

Relegated side Burnley topped the table for most Twitter noise per fan with a score of 0.47 despite the club having 117,000 followers on Twitter.

Although Chelsea came last in the standings for the club with the most passionate fans on Twitter, the Stamford Bridge outfit were joint third in the table for the team that had the most happiest fans on the social media site.

Commenting on the findings, Director of Shine Communications David Wiles said: "The results highlight that winning games and trophy success doesn’t equate to social media contentment or engagement amongst fans, as in both cases some of the Premier League’s biggest clubs perform poorly.

No comments:

Post a Comment